Current Professional Positions: Medical Director, Chief of Operations and Vice Chair for the Department of EM at John Peter Smith Hospital (Fort Worth, TX) with Integrative Emergency Services

Internships and Residency: Emergency Medicine Residency, University of Texas Health Science Center at Houston, Memorial Hermann Hospital (2006)

Medical Degree: MD, University of Texas Health Science Center at Houston (2003)

Response

Recruitment and retention strategies are crucial for any membership organization. To do this, we must assess and address the needs and desires of both our current and potential members. These needs could include the following:

Education: Enhancing ACEP’s educational offerings, including the Scientific Assembly, is essential for providing cutting-edge education. Developing unique opportunities like the Indy Master Class, which caters to EM physicians interested in the business and management aspects of the field, and offering ample networking opportunities for physicians to connect are key.

Community: Creating public awareness campaigns that highlight our work and the stories of individual emergency physicians can foster a sense of community and pride within the profession.

Leadership development: Developing future leaders should involve AI-driven personalized development plans, gamified learning experiences, and a digital mentorship platform with ACEP leaders to provide real-time advice and role modeling.

Recognition: Enhancing the recognition of emergency physicians through digital badges/certificates, an interactive recognition platform, and a peer-nomination system can bolster morale and professional pride.

Career longevity: Addressing moral injury and burnout in medicine requires advanced strategies and technologies, including digital wellness platforms with guided meditation and virtual counseling, AI-driven personalized wellness plans, and telehealth peer support networks. Interactive webinars, advocacy campaigns, and innovative recognition programs further promote well-being.

Communication: Effective communication is essential for sharing the abundance of work that ACEP is doing daily. Leveraging the latest technologies and platforms, including data analytics and virtual reality, can personalize and enhance our messaging. Clear and consistent communication ensures everyone knows the available resources and ACEP‘s ongoing efforts to support professional growth and well-being.

By focusing on these areas, we can strengthen our organization, recruit new members, and retain current ones.

Diana B. Nordlund, DO, JD, FACEP

(Michigan)

Current Professional Positions: Corporate Compliance Officer, Partner and Attending Physician, Emergency Care Specialists

Internships and Residency: Emergency Medicine Residency, Metro Health, Grand Rapids, MI (2010)

Medical Degree: DO, Kirksville College of Osteopathic Medicine/Andrew Taylor Still University, Kirksville, MO (2006)