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The Power of Your Boarding Crisis Stories

By Jordan Grantham | on December 6, 2022 | 0 Comment
ACEP4U From the College
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“Sign-on letters are important because they show that a much larger constituency than just ACEP is alarmed by the recent increase in ED boarding and crowding,” explained Laura Wooster, MPH, ACEP’s senior vice president for advocacy and practice affairs. “We included patient groups in our outreach to help personalize this issue beyond the health care team—anyone needing emergency care can be impacted.”

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Explore This Issue
ACEP Now: Vol 41 – No 12 – December 2022

This letter isn’t the first time the Biden Administration has heard from ACEP about the boarding issue in recent months. Back in mid-October, ACEP President Christopher Kang, MD, FACEP, represented the College during a White House roundtable discussion in preparation for the coming winter surge of COVID-19. Dr. Kang explained that ED boarding and overcrowding must not be overlooked because it impacts everything—access, wait times, delays in care, staffing shortages, burnout, and the inability to discharge patients from hospital.

He called on the administration to convene a summit on the boarding issue, planting the seed for ACEP to reiterate that specific ask in its advocacy letter.

In addition to the White House, the letter was also sent to Department of Health & Human Services (HHS) Secretary Xavier Becerra and the Department of Homeland Security Secretary Alejandro Mayorkas. How does boarding affect homeland security? The current boarding situation is a major preparedness risk—if overwhelmed EDs are struggling to address the needs of patients right now, what would happen if faced with a mass casualty event or natural disaster?

Despite competing with the noise of midterm elections, your stories were heard and prompted immediate response from federal officials. “The response to the letter has been strong,” said Ms. Wooster. “It’s clear that policymakers had no idea the situation was this bad.”

Within days of receiving the letter, HHS hosted a meeting with ACEP, the American Hospital Association, and the Association of American Medical Colleges to discuss the issue and possible next steps.

Raising Public Awareness

While the advocacy team was working on the letter, ACEP’s communications team was building a public awareness campaign to draw more attention to the problem. As soon as ACEP’s letter was sent to the White House, we also launched a new public-advocacy campaign. Centered around a sobering digital storybook housing more than 100 member stories from the front lines of the boarding crisis, the public and the media took notice.

  • In addition to a press release, articles related to boarding/crowding have had mentions in more than 550 publications. As of December 1.
  • On Twitter, our thread about the letter and boarding stories was our best-performing post in the past year with 464,923 impressions and 20,833 engagements, attracting attention from a wide swath of medical professionals, government officials, and journalists. As of December 1.
  • Our boarding LinkedIn post was also the biggest of the past year with 64,420 impressions and 4,827 engagements. As of December 1.
  • Our Facebook post has had 13,914 impressions and 2,391 engagements so far, and our Instagram stories about boarding were also widely liked and viewed in the 24 hours they were up. As of December 1.
  • ACEP’s digital storybook of your boarding stories received almost 10,000 page views in its first month. As of December 1.

State-Level Advocacy

The work is happening at the state level, too. ACEP shared the letter to the White House with the National Governors Association and is working with chapters to adapt the letter to be sent to state leaders.

Pages: 1 2 3 | Single Page

Topics: AdvocacyBoardingOperations

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