They say there’s no such thing as bad publicity, but public relations directors know that promoting an organization’s message to the world while mitigating mistakes and managing bad news is hard work. Laura Gore, who has been ACEP’s public relations director since 1997, knows how critical a strong PR team is to an organization’s success and how vital it can be to accomplishing ambitious goals. After more than 20 years with ACEP, Ms. Gore is leaving in late December.
Ms. Gore recently sat down with ACEP Now Medical Editor-in-Chief Kevin Klauer, DO, EJD, FACEP, to discuss her experience promoting ACEP and its agenda to the public and some of the highlights of her time with the organization.
KK: You are one of ACEP’s unsung heroes behind the scenes who rarely gets the recognition she deserves. This interview is also bittersweet because you’re retiring, leaving the organization. I don’t know that we will ever fully fill your role because of the great service you‘ve provided. Tell us a little bit about what serving ACEP and our membership has meant to you.